6 areas of expertise
From diagnosis to action plan. Our method: co-working in a workshop to define ambition and objectives/internal and external analysis/shared diagnosis/choice of strategic orientations/action plans/ supporting roll-out
Prioritizing channels and customers. Our method: business-oriented quantitative and pragmatic guidelines to map out the business environment/weighting networks and prioritization grid/ranking priority channels and assessing potential/selecting customers on priority channels/ target range in each network.
Route to market. Our approach: provide a full 6-step method; channel and customer coverage/ template for outlet visits, order-taking, delivery, invoicing/ sales forces resources & supply/ economic model.
Customer activation. Our method: tailor-made advising/planning of activities of highlights/trade policy/trade-marketing actions/resources and aids/internal & external sales force resources
Category management. Our approach: MARCOPOLO PERFORMANCE specific expertise and methodology tools/ consumer & shopper vision/scope and segmentation per environment or category/category management project of customers/roll out in outlets & merchandising plan/ attraction drivers in each category.